Will they buy or not? What, where and when will they buy? How likely?
Segmentation of customers for marketing by sex, age, preferences, ability to pay, etc. Monitoring customer activity, analyzing the effectiveness of marketing campaigns, probabilistic models of customer behavioral factors.
- Fitness company
- April 18, 2019
- 300К+ customers
- 50+ fitness clubs
Thanks to Business Intelligence, sales have increased and customers have become more loyal to the company. The company has expanded its service packages and reduced customer service costs.